He’s starting his own design firm, called LoveFrom, and Apple will be the new firm’s first client. He spearheaded the 2015 launch of the Apple Watch, and worked on the company’s new headquarters which opened in 2017. Apple design chief Jony Ive isn’t retiringnot even completely from Apple.
Ive assumed leadership of Apple’s design team in 1996. The were co-founded back in 2019 by Apples famous Jony Ive and fellow designer Marc Newson. Former Apple design chief Jony Ive has now signed a multi-year creative partnership with Italian automaker Ferrari and its parent company Exor under his LoveFrom banner. Who was reported to play a critical role in the tech company’s automotive ventures. this text-only One Pager for creative collective LoveFrom. Ive’s former employer, is said to also be exploring a move into automotive as the industry and its customers embrace electrification.Įarlier this month hired Apple vice president and Rivian Automotive LLC, as well as electric flag-bearer
Jony ive lovefrom drivers#
showrooms this year, competing for drivers alongside stand-alone EV startups such as Lucid Motors Inc.
Luxury car makers and auto giants are expected to drive more than a dozen electric models into U.S. “Ferrari represents a first, exciting chance to do great things together as we build our future,” Mr. LoveFrom is set to work with Exor on other projects outside of the Ferrari brand.Ĭhairman and chief executive of Exor, and chairman of Ferrari, said the holding company had started talks with LoveFrom’s founders soon after they formed the design firm. Ferrari said in April that its first battery-powered vehicle would hit showrooms in 2025.
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